When it comes to video, one of the most flexible platforms is social media. You can really step outside of the box creating something fun and more in-depth than a typical thirty second broadcast spot. There are no time restraints and your concept can really shine through, allowing you to connect with your followers who then share your message.
The client was looking for an original idea to showcase all the things you can do in Traverse City in the summer. We featured many popular activities enjoyed by tourists and included an element of surprise by having them take place somewhere unexpected, in Downtown Traverse City.
The client wanted to showcase the many local artists we have in Northern Michigan in their From The Top Music video series. The Accidentals are just one of the featured artists from this summer series shot over looking Grand Traverse West Bay.