Using video to tell a story is a great way to connect with your customers. Story telling engages the viewer and allows for an emotional response. It is a unique way to share a lot of information without forcing the information on to a viewer. Good story telling often evokes a physical response from the viewer especially on social media, it’s easy to watch, click, share and like.
An innovative, forward thinking client in the auto industry requested a video targeting dealerships with auto services. The goal was to convey the Slip N Grip product as reliable, easy to install and inexpensive. The secondary target was customers of the dealerships looking for auto services.
A company focused on energy conservation strategies requested a video to show their transformation of a building downtown Traverse City. The goal was to show the planning stage through construction that featured energy efficiency throughout the building and reclaimed and recycled materials
A newly formed tent rental company was in need of a promotional video to showcase its spectacular mobile venue. We traveled to SXSW and captured the essence of the venue to share.